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WTF IS GOODSUGAR
WTF IS GOODSUGAR
smoothies, juices, food, soups, bakery, chocolates...
PLASTIC IS OVER
blueberries
promises
REAL VS. FAKE
4,000,000 + DOWNLOADS
4,000,000 + DOWNLOADS
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SINGLE-USE PLASTIC SUCKS
SINGLE-USE PLASTIC SUCKS
goodsugar banana bread, baked in houseBY THE SLICE OR LOAF !!

THE MOST VIEWS OF ANY OTHER BANANA BREAD

36,034,934 views

banana bread.

banana, maple, cinnamon, almond flour, buckwheat and millet. baked in house, gluten free, plant based, no refined sugar. new york is bad ass again!

  • gluten free
  • plant based
  • no refined sugar
  • kosher
  • baked in house
  • crave worthy
order it now$5

come early, we might sell out. try our gluten free bakery even if gluten free sounds uncool. you might be blown away. you might not, but you might. 100% plant based, no seed oils, no refined sugar.

Juice will never be the same. Again.

18 greens, labor of love, root chakra

juice made in a commissary gives you nothing. juice pressed fresh every day on a cold press machine, in a small, clean kitchen does. and not drinking microplastics or pesticides is f*ckin' important too. everything we serve is organic, delicious and free of single-use plastic.

drink the juice

organic. never HPP. never plastic.

NOT A SUGAR BOMB, A MEAL

why our smoothies are so damn good:

  1. 01

    homemade almond milk

    we make it in house, fresh. never out of a box. pure, fresh, bright, with a little built in protein and healthy fats.

  2. 02

    it's energy from carbohydrates

    bananas, dates and a little maple. no refined sugar. ever. carbs are your body's favorite fuel, and fruit brings vitamins and antioxidants with it. truth.

  3. 03

    clean protein, good fat

    pea protein, hemp seeds, vegan creatine and plant peptides. plus organic almond or peanut butter. you stay full and you stop crashing at 3pm!

  4. 04

    the taste is like no other

    ten years of running a big chain taught us exactly what not to do. no goofy swirls painted on the inside of a plastic cup to distract you from a $20 price tag.

order now superfood smoothies + smoothie bowls
blue skiesblue skies chocolate is righteouschocolate is righteous vanilla warfarevanilla warfare beauty berriesbeauty berries enlighten-mintenlighten-mint 18 greens smoothie18 greens smoothie

The perfect mix of juice and food categories

the perfect mix of ideas, flavors, mason jars, and philosophy

PHILOSOPHY
PLASTIC-FREE
DISCOUNTS
image

Convenient Hours

monday-friday

7:30am to 8:00pm

saturday-sunday 

8:00am to 7:00pm

call or text

718–306–3906

Convenient Hours

monday-friday

7:30am to 8:00pm

saturday-sunday 

8:00am to 7:00pm

call or text

718–306–3906

discount program

save money

$7
back for every

$100 you spend

this offer works only on our ordering platform or in store. third party delivery apps don't count.

  1. 1step

    Click, click

    click the 'order' link at the top, right of the page, or click 'sign up' below.

  2. 2step

    the set up

    just set up an account with us. you've done it a hundred times before.

  3. 3step

    let your discounts add up...

    and by the way, thank you for supporting us. we work hard so you can relax and feel great about what you eat.

earn points in store and online, and get 50 cents back for every jar you return. check your balance anytime on our website. please rinse your jars and lids before bringing them back. rules apply.

SIGN UP takes 30 seconds to start saving!

get to the good stuff

goodsugar ebooks→play games→ancient knowledge→

about the founder

“Born and raised in New York, I've spent seventeen years serving fresh juice and plant foods to people from all over the world, and I still love every minute of it.”

— marcus antebi

marcus 2026
marcus 2026
  1. 2010first juice press280 sq/ft, $3k rent
  2. 2019exits juice press85 stores in six states
  3. 2021creates goodsugarbrand development & product innovation period
  4. 2023first store opens1500 sq/ft on 3rd ave. & 69th street
  5. 2026scouting for store twostore one exceeds all projections!
  6. 2032sells goodsugarkeeps $38,000,000 after taxes. thanks for the memories!

we're not greedy about growth. fewer stores, better ones

store number two is manifesting as we speak

uptown, downtown, or france. we're still deciding

we've been doing this in new york for a long time, so we run like a much bigger brand. read more ⭢

PHILOSOPHY: Fruits and vegetables aren’t the side dish. They’re the meal. The original unaltered goodsugar bakery photograph with colorful paper posters and a crowd photographing the display. Organic, plant-based, real ingredients, no single-use plastic. Open 7 days.

Philosophy

PHILOSOPHY. Fruits and vegetables aren’t the side dish. They’re the meal. The original authentic goodsugar bakery counter photograph surrounded by wheat-pasted posters. We keep food simple and honest. Organic. Plant-based. Real ingredients. No single-use plastic. Better for you. Better for the planet. Open 7 days. Visitors photograph the wall.

our mission

to make healthy, great tasting food accessible to everyone, while supporting a cleaner, kinder, and more vibrant planet.

blogs + journals
goodsugar is a UNICORN!
goodsugar
on 69th Street
  • fresh. cold-pressed. unrefined. seed-oil free. honest. delicious. colorful. organic. kosher. plant based. plastic free. local. made today. in glass. careful. real.
    • others
    elsewhere
  • pasteurized. ultra-processed. seed oils. fake healthy. weeks old. powdered. gummed up. natural flavors. lifeless. shelf stable. microplastics. cloud swirls. overpriced. cut corners. hype.

    • free advice

    read while you eat about eating while you read

    1800+ entries and counting.

    food, juicing, meditation, addiction, anxiety, relationships, paradox, and laughter

    goodsugar Podcast 4,000,000+ Downloads
    new the company

    goodsugar Podcast 4,000,000+ Downloads

    Marcus Antebi and Ralph Sutton, childhood friends, have embarked on a journey to find eternal happiness through The goodsugar podcast. While Sutton felt something missing in...

    read it
    go to the blogs

    free reads
    demanifest
    deguru
    despiral
    dejunk

    goodsugar purple man in suit
    the age of single-use plastic is over

    it's ironic to serve healthy foods and pure juices in single-use plastic

    so we use gorgeous glass jars with a metal lids. Paper bags, wood forks, resin straws. No plasticizers in your food and juice...

    JARMA KARMA
    goodsugar anti-plastic campaign, sequined grandmother raising two middle fingersgoodsugar anti-plastic campaign, sequined grandmother giving peace signs with both hands

    Hey, food companies, if you don’t change your ways, you’re f**ked!

    open wide

    everything we maketastes like the sun

    1. 01 merchofficial merchandise
    2. 02 photo albumsproof we were there
    3. 03 eventstalks + community
    4. 04 art workpackaging + store braning

    SATISFYING+HEALTHY FOODS+SOUPS+ENERGY JARS

    A lavender city wall covered in colorful wheat-pasted posters, with silhouettes of seven suited people standing in front of the lower posters. free E books. written by the founder of goodsugar. addiction, meditation, relationships, + more. get the books. instagram. @ilovegoodsugar. noise for your mind. follow. gift cards. E gift cards = people will love you. excitement for your wallet. gift it. podcast. 4,000,000+ downloads (300+ episodes). no downloading needed. listen.