get to the good stuff
Philosophy
our mission
To make healthy, great-tasting food accessible to everyone, while supporting a cleaner, kinder, and more vibrant planet.
free reads
drop stress
feel better
look hotter
and gain
years
it's ironic to serve healthy foods and pure juices in single-use plastic...
So, we don't do it. Our glass mason jars cost you nothing extra, but returning them earns you $0.50 back.
discount program.
never pay full price again
for every $100 you spend with us.
In store and on our own website. Third party delivery apps don’t count.
- step 1
discount program
Earn points in store and on our website. Spend $100, get $7 back.
- step 2
sign up
Sign up here or in store. Check your points any time. Points expire after 101 days.
Actual Photo
THE MOST VIEWS OF ANY OTHER BANANA BREAD.
36,005,943 views
banana bread.
Banana, maple, cinnamon, almond flour, buckwheat and millet. Baked in house, gluten free, plant based, no refined sugar. People are saying it beats Oprah's. We are not going to argue.
- gluten free
- plant based
- no refined sugar
- kosher
- baked in house
Come early, we might sell out!
about the founder
“Serving fresh juice and plant foods connects me with wonderful people from all over the world.”
— marcus antebi
- 2010first juice press280 sq/ft, $3k rent
- 2019exits juice press85 stores in six states
- 2021creates goodsugarbrand development & product innovation period
- 2023first store opens1500 sq/ft on 3rd ave. & 69th st.
- 2026scouting for store twostore one exceeds all projections
- 2032sells goodsugarkeeps $38,000,000 after taxes. thanks for the memories.













