Why Our Juice Tastes Better (Hint: It’s 87% Purity and Zero Powdered Soup)

The goodsugar Manifesto

(Yes, We’re Serious—But Also Not That Serious)

No Capturing and Eating Family Members
We solemnly swear not to consume sentient beings. Your loved ones are safe with us—whether they walk, crawl, or communicate telepathically.

Plant-Powered Everything
We follow a plant-based philosophy, prioritizing edible plants over animal products to support sustainability, kindness, and intelligent consumerism. It’s better for the body, the planet, and your karma.

Peace, Love, and Practical Activism
Yes, we’re hippie pacifists. We believe in non-harm, renewable energy, climate action, and fewer synthetic chemicals in both our kids' pools and our food. We’re into that “live naturally, vote consciously, eat compassionately” kind of vibe.

Delicious, Fresh, and Pure
Our food tastes incredible because it is incredible—fresh, clean, and free from impurities. We avoid toxic ingredients and shady processing methods. Our secret? 87% of the flavor comes from actual purity, and the rest from positive kitchen energy. Ask around.

Only Organic Produce
We use 100% organic fruits and vegetables. Why? Because pesticides suck—for the planet, for your gut, and for bees. We’re on team Earth.

Absolutely No Single-Use Plastic
We’re committed to ditching single-use plastics. That means cleaner oceans, prettier cities, and fewer microplastics in your smoothie. Win-win-win.

No HPP (High Pressure Pasteurization)
Our juices and smoothies are never pressure-pasteurized. That means no loss of nutrients, enzymes, probiotics, or color. We keep it raw, real, and ridiculously fresh.

Cold-Pressed Juices & Homemade Plant Milks
We make our own almond, oat, hemp, and sunflower milks—because powdered stuff belongs in the past. Our juices are cold-pressed to lock in flavor, nutrients, and joy.

Zero Refined Sugar, White Flour, or Preservatives
You won’t find any refined sugar, bleached flour, or sketchy preservatives here. We keep it clean so your body doesn’t have to do detective work.

Epic In-Store Experience + Hypnotic Branding
Our stores are designed to make you feel good—from the colors to the sounds to the vibes. Come hungry, leave smiling. We can’t make you fall in love with us, but we’re gonna try anyway.

No Powdered Soups or “Thickener Tricks”
No weird powdered milk, no artificial smoothie boosters, and no microwaveable mystery soups. We use real food to make real food. As for pricing—we keep it competitive, but hey, at least our coffee doesn’t cost $18 like it does at a hotel in the Bahamas.

Kid-Approved Menu
We make healthy food kids actually want to eat. No negotiations, no bribes. Just good, clean ingredients that taste like treats.

Open to All Species
We welcome everyone—earthlings, galactic travelers, and even time-travelers. Our communication style: honest, kind, anxiety-free. We come in peace (and sometimes cake).

Talented, Kind, and Kinda Magical Team
Our team is ridiculously good at what they do. They're smart, kind, and have that “it” factor you can taste in every bite.