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Oct 22, 2026Why Other Vegan Places and Juice Bars Mostly Suck
After 18 years of building health food businesses in New York City, I’ve learned that most restaurants fail not simply because of their food, but because...
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Oct 17, 2026Captain’s Log, Stardate October 16, 2026 A.D.
A captain’s log about navigating the daily repairs, creative missions, human connections, and unfinished business that keep the goodsugar ship moving forward.
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Oct 14, 2026Hypnosis
A playful piece claiming that simply reading it, and seeing the goodsugar logo, has hypnotized you, the same way smart marketing works by getting people excited....
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Sep 24, 2026Setting Them Free: Seven Books, Thirty Proofreads, and Decades in the Making
After decades of notes, journals, and two test print runs, Marcus A. is finishing the final proofread of seven books across three series and preparing to...
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Sep 12, 2026The Work of a Juice Bar Owner
Most of what I know about people I learned standing behind a juice bar counter, eighty-five stores and then one very busy one, and what those...
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Sep 12, 2026The Man on the Bench
How a chance conversation on a bench outside my first juice shop with Fred Bisci, a 77 year old nutritionist who has been vegan for forty...
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Sep 09, 2026I ❤️ RUSH
Your musical taste is less about genre than about rhythm, texture, tension, and structure, from Sabbath and Helmet’s architectural riffs to Tomita, Debussy, Chopin, and Rush’s...
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Sep 09, 2026When It All Piles On
Ordinary anxiety triggers stack up until the nervous system collapses, and rather than looking for a diagnosis, we settle into the truth of impermanence that sits...
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Aug 05, 2026From a Two-Dimensional Business to a Three-Dimensional Life
A truly meaningful business must move beyond selling products to help people live better while protecting integrity, humanity, and the planet.
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Jun 28, 2026Meet Marcus Antebi, Founder of goodsugar
Born in Brooklyn in 1969, I founded Juice Press in 2010, built it into an 85-location wellness brand, and have dedicated my life to plant-based nutrition,...
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Jun 28, 2026Two Food Fathers
Fred Bisci and Jeffrey Mechanick are the two most important teachers in my life, one a ninety-something raw vegan visionary who taught me that health is...
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Jun 28, 2026I Am Elon Musk
A tongue in cheek pitch to work for Elon Musk that turns into a wider riff on wealth, power, and ambition, mixing genuine admiration with sharp...
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