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Jun 28, 2026squeezed by my dad: NY Post Article Page 6
In 2014, my father, David Antebi, became the owner of the sole Juice Press franchise we established. Unfortunately, my business partner and my father had a...
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Jun 24, 2026The Volume Dial
Decades of skydiving, fighting, obsessive relationships, and constant busyness were really just one unbroken addiction wearing different costumes, until a hot yoga class taught through breath,...
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Jun 11, 2026All Gurus Are Expendable
Gurus hold humanity back by relocating responsibility away from the individual, and the only honest alternative is to be a teacher, someone who points people toward...
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May 21, 2026Eight Cars: What the New York City Subway Teaches Us About Being Human
The New York City subway is one of the greatest living classrooms on earth, a moving cross section of humanity that teaches us, if we are...
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May 21, 2026The Pressure Not to Drop Dead
I tell myself the world will judge juice if I die young, then catch myself in that self centered fantasy, but I still hope a few...
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May 03, 2026Why I Write
Writing is a tool for guiding an overactive mind into clarity, humility, self examination, and balance between thought, movement, honesty, and growth.
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May 03, 2026The Teacher Trap
A real teacher helps students become less dependent, not more dependent, by staying humble, regulating their own nervous system, avoiding the intoxication of power and admiration,...
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Apr 26, 2026The Practice of Service, Awareness, and Self-Trust
A reflection on how service, self-awareness, and personal responsibility work together to build a grounded life rooted in honesty, growth, and conscious choice.
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Apr 22, 2026Food, Anxiety, and the Truth About Health
True health comes from aligning diet, mental regulation, and behavior with principles of non-harm and simplicity, starting by eliminating processed foods and choosing transparency over profit-driven...
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Apr 22, 2026Back to the Basics: Why I Built goodsugar
After selling Juice Press, I built goodsugar by returning to a simpler, more disciplined model focused on great locations, better products, less waste, and stronger branding,...
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Feb 11, 2026A Medium Success Story
A tattooed, self-taught retail lifer and ex-skydiver tells the story of leaving Juice Press, wandering New York in search of his next move, and rebuilding with...
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Feb 11, 2026Peter Kay: He Ran a $70m a Year Company
The Man, the Myth, the Margin Master, How Peter Kay Is Building the Future of Clean Food
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