founder ++

Marcus Antebi, Founder of goodsugar

Marcus Antebi, Founder of goodsugar

Marcus Antebi

Born in Brooklyn in 1969, I founded Juice Press in 2010, built it into an 85-location wellness brand, and have dedicated my life to plant-based nutrition, movement, and mindfulness, striving...

1 comment

Marcus Antebi, Founder of goodsugar

Marcus Antebi

Born in Brooklyn in 1969, I founded Juice Press in 2010, built it into an 85-location wellness brand, and have dedicated my life to plant-based nutrition, movement, and mindfulness, striving...

1 comment
The Practice of Service, Awareness, and Self-Trust

The Practice of Service, Awareness, and Self-Trust

marcus antebi

A reflection on how service, self-awareness, and personal responsibility work together to build a grounded life rooted in honesty, growth, and conscious choice.

The Practice of Service, Awareness, and Self-Trust

marcus antebi

A reflection on how service, self-awareness, and personal responsibility work together to build a grounded life rooted in honesty, growth, and conscious choice.

marcus_antebi_2026

Food, Anxiety, and the Truth About Health

marcus antebi

True health comes from aligning diet, mental regulation, and behavior with principles of non-harm and simplicity, starting by eliminating processed foods and choosing transparency over profit-driven deception.

Food, Anxiety, and the Truth About Health

marcus antebi

True health comes from aligning diet, mental regulation, and behavior with principles of non-harm and simplicity, starting by eliminating processed foods and choosing transparency over profit-driven deception.

goodsugar_east69th_street_2026

Back to the Basics: Why I Built goodsugar

marcus antebi

After selling Juice Press, I built goodsugar by returning to a simpler, more disciplined model focused on great locations, better products, less waste, and stronger branding, without the complexity that...

Back to the Basics: Why I Built goodsugar

marcus antebi

After selling Juice Press, I built goodsugar by returning to a simpler, more disciplined model focused on great locations, better products, less waste, and stronger branding, without the complexity that...

A Medium Success Story

A Medium Success Story

marcus antebi

A tattooed, self-taught retail lifer and ex-skydiver tells the story of leaving Juice Press, wandering New York in search of his next move, and rebuilding with rules of integrity, humility,...

A Medium Success Story

marcus antebi

A tattooed, self-taught retail lifer and ex-skydiver tells the story of leaving Juice Press, wandering New York in search of his next move, and rebuilding with rules of integrity, humility,...

Peter Kay: He Ran a $70m a Year Company

Peter Kay: He Ran a $70m a Year Company

marcus antebi

The Man, the Myth, the Margin Master, How Peter Kay Is Building the Future of Clean Food

Peter Kay: He Ran a $70m a Year Company

marcus antebi

The Man, the Myth, the Margin Master, How Peter Kay Is Building the Future of Clean Food