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Feb 11, 2026

RESUME: Marcus Antebi & Team

When you're done firing, hire me to Make America Healthy Again, (MAHA).

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Feb 11, 2026

Skydives, Knockouts, and Yoga Mats

From skydiving and Muay Thai to yoga and mindful movement, my real success has been learning to trade adrenaline for presence. 🧘♂️🥊 Through every jump, fall,...

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Nov 28, 2025

The Tale of the Lame Duck and the Phoenix

After selling control of his first food chain to commercial interests, Marcus reinvented himself with goodsugar, reclaiming his creative freedom and his commitment to pure, plant-based...

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Nov 27, 2025

Juice Press: The Investor Who Allegedly Broke The Magic - Part IV

A founder recounts how partnering with investor THAT GUY fueled growth, sparked power struggles, and ultimately dismantled the original spirit and identity of Juice Press.

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Nov 27, 2025

Juice Press: Chased By Investors Like Prom Queens - Part II

A wild rewind of Juice Press’s early chaos, unlikely partnerships, explosive press, big money, bigger egos, and the fast rise that turned a tiny juice shop...

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Nov 16, 2025

Lessons from My Father, and the Sky

I really only ever had two official bosses in my life. I worked for myself, and I worked for my father. My father taught me a...

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Nov 12, 2025

Juice Press: My Story Part I

In this first installment, the founder of goodsugar reveals how he started Juice Press in 2010, tracing its origins from his early retail days with his...

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Nov 02, 2025

Stoic Peace

Acceptance through conscious love is not bullshit, not yet anyway...

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Sep 30, 2025

Not a Guru. Not a Celebrity. Just a Soul With Something to Say

You Are Everything, and So Am I.....This Poem Will Remind You Why: I’m not here to put myself on a pedestal. I helped start this company,...

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Sep 30, 2025

The Real Reason Behind So Many Blogs

This entry explains why I publish so many blogs, blending practical reasons like SEO with the deeper discipline of writing that began in my recovery journey....

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Sep 15, 2025

Anxiety Was Always There

Through hot yoga, meditation, and study of the nervous system, I discovered that anxiety had shaped my life, and that breath, awareness, and writing are the...

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Jul 17, 2025

Breath Saved Me

Through the chaos of my unregulated nervous system, skydiving taught me the life-saving power of breath, though in hindsight, a calmer mind might have spared me...

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