Hypnosis

goodsugar

Hypnosis

Unless you've been hypnotized or studied the subject, you probably never think about hypnosis at all. But what if I told you it's happening to you all day long?

I am going to hypnotize you right now, and I don't even need to stare into your eyes or swing a pocket watch. First, a quick technical matter. Everything we take in through our senses teaches us about the world around us. Whatever we think about in any given moment shapes how we see that world, how we believe it affects us, and what feelings it stirs up as we move from one experience to the next.

Now, a little marketing. Good marketing taps into the psyche of the customer. We do something, and it changes what they do. We put up a big, bright sign. We fill the display window with beautiful clothing. The jewelry store puts diamond rings in the window, and when someone who loves diamond rings walks by, they float in like a cartoon character following the smell of a pie on a windowsill. The human mind loves excitement, and excitement is one of the biggest reasons a person buys your merchandise or your services. Get them excited.

Yes, I just introduced two concepts that are related and unrelated at the same time. Stay with me. Companies like Supreme, Nike, and Red Bull get their customers excited about life. Products that distract people, or give them the feeling of having some kind of edge, work. That's the basic lesson.

So here's the question. How do you undo having seen the logo at the center of this page? You can't. I have officially entered your brain. And if you've read this far, the hypnotic effect is real. This message will affect you in some small way for the rest of your life. You are now in a hypnotic state. Please don't operate heavy machinery.

Since I have you here, I'll use my powers for good. Thank you. You are a blessing. Have a great life. Find the breath. Write. Be of service. Help people. You're living a wonderful life.

And don't worry if it's hard. We all go through difficulties, because life really is difficult. Look how long it has been evolving and it still hasn't gotten it right. You're improving too. And you're here with us.

goodsugar is not a cult. There are no leaders, no robes, and no secret handshake. We follow the principles of retail. We're just a restaurant. Service is our business. People love you. We just happen to be really into clean food, philosophy, and humor. You will be in a trance for years.

When I snap my fingers, you'll wake up craving a smoothie.

Let's go.