Born in Brooklyn in 1969, I founded Juice Press in 2010, growing it into an 85-location wellness empire dedicated to organic, plant-based nutrition. My journey spans competitive Muay Thai, 2,300 skydives, and a lifelong commitment to a plant-based lifestyle, reinforcing discipline, resilience, and alignment with my values. My mission is to empower others through nutrition, movement, and mindset, helping them unlock their full potential. From sobriety at 15 to thriving on a diet of fresh, raw foods, my life's work is a testament to the power of conscious, health-driven living. Read more about my silly life adventures..
For nearly a decade at Juice Press, I focused on sourcing the highest-quality plant-based ingredients, utilizing the safest production methods, and crafting nutrient-rich recipes with meticulous care.
With the wisdom of my mentor Fred Bisci, the unwavering support of my wife Teresa Lourenco-Antebi, and the expertise of the scientists and doctors at goodsugar, I’ve built a wellness platform that merges innovative supplements with a transformative diet—designed to elevate health and well-being. And this is just the beginning.
I am committed to health, but I am not perfect. I am not a guru or a master—I am a lifelong student, embracing humility and growth. I have ego, I have karma. I write for myself, with the hope that my words may help someone avoid the struggles I have faced. If even one idea resonates, then I have succeeded.