Hailing from Brooklyn in 1969, I began a journey shaped by curiosity and resilience. In the bustling heart of NYC, I founded Juice Press in 2010, a wellness sanctuary centered on organic, plant-based nutrition designed to nourish both body and soul. With unwavering dedication, it flourished into a network of 85 locations, touching lives across the country.
My path has been diverse, including a 13-year journey in skydiving with over 2,300 jumps and competing in Muay Thai, all while adhering to a plant-based vegan lifestyle. These experiences taught me discipline, focus, and the strength of aligning one’s actions with their values.
Today, my mission is clear: to inspire and guide others toward building resilient, healthy lives. By combining the power of nutrition, exercise, supplements, and mindset, I aim to empower individuals to unlock their potential and thrive.
My passion for wellness extends to all aspects of nourishment, but the greatest fulfillment came during my time at Juice Press. Beyond its growth and culinary innovation, the true essence of the journey was the connection with countless individuals, each an opportunity to make a meaningful impact.
This role feels natural, as I’ve dedicated my life to health, beginning with sobriety at 15—a commitment I’ve upheld ever since. Living a 100% plant-based lifestyle, I’ve navigated competitive sports and everyday life with a diet rich in fruits, vegetables, and fresh, raw juices, proving that health and performance can thrive together.
For nearly a decade at Juice Press, I dedicated myself to sourcing the finest plant-based ingredients, employing the safest, most advanced production methods, and crafting flavorful, nutrient-rich recipes with unwavering attention to detail.
With the guidance of my mentor Fred Bisci, the unwavering support of my incredible wife Teresa Lourenco-Antebi, and the expertise of the scientists and doctors at goodsugar, I’ve built a unique wellness platform. It combines innovative supplements and a transformative diet designed to elevate your health and life. And this is only the beginning—there’s so much more to come.
I am committed to your health.
I am not perfect. I am not a guru or a master—I am a constant learner. I am a child, a fool. I have ego, I have karma. I write for myself, hoping to leave behind a positive message. If even one thing I write helps a younger person avoid some of the traumas I’ve faced, then I have succeeded.
—Marcus Antebi