Hailing from Brooklyn, the year 1969 marked my entrance into the world. In the vibrant heart of NYC, in the year 2010, I sowed the seeds of Juice Press. This sanctum of genuine wellness revolves around organic, plant-based sustenance, nurturing both body and soul. With unwavering dedication, it blossomed into a tapestry of 85 locations that span our land.
Enduring a remarkable 13-year odyssey in the realm of skydiving, I navigated the skies, amassing over 2,300 exhilarating leaps. In parallel, the arena of competitive Muay Thai saw me emerge as a survivor. Remarkably, all of this was achieved as a steadfast adherent of the plant-based, vegan path.
And now, my life's course is etched with purpose. A mission has emerged: to illuminate the path for others, guiding them toward sculpting their bodies into resilient fortresses. Through the alchemy of diet, exercise, supplements, and a transformative mindset, I seek to empower individuals to forge a stronghold within themselves.
My fervor encompasses every facet of nourishment within the wellness realm. Yet amidst this panorama, the pinnacle of significance emerged during my tenure at Juice Press. It wasn't just the exponential growth or the culinary tapestry I wove; it was the lives of countless individuals that intertwined with mine. Each one became a canvas I painted with impact, and in this, I found the essence of my journey.
It comes with the territory that I assume this role: I’ve been working very hard at maintaining good health almost all my life, beginning when I quit drinking and drugs at age 15 (and remained sober ever since). I’ve been 100% plant based for many years, and maintained this diet while competitively Muay Thai fighting, focusing on a diet rich in fruits, vegetables, and fresh, raw juices.
For ten years at Juice Press, I focused obsessively on sourcing the absolute best plant-based ingredients for every product, implementing top of the line & exceptionally safe, production methods, and developing the most flavorful, nutrient-rich recipes possible.
With the support of my mentor Fred Bisci, my amazing wife Teresa Lourenco-Antebi, and my team, scientists, and doctors at goodsugar, I have created a wellness platform like no other, with innovative supplements and a diet which will elevate your life. So much more is still to come.