Call them desserts, snacks, a meal, breakfast, or simply what they are: real food.
Our Energy Jars are a breakthrough. In fact, we’d argue they rank as the seventh most important food invention in human history:
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Discovery of fire for cooking
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Mastery of planting seeds
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Food preservation
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Refrigeration
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Group hunting
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Arrows and spears
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goodsugar Energy Jars
Made entirely from plants. And no, not branded as “Just Plants” (because why rebrand something globally respected to a name that sounds painfully uncool?). But I digress.
Take a look at the lineup so far and stay tuned. There is more coming down the pipeline.
These are food. Yes, they have calories. Yes, they contain carbohydrates. Yes, they are full of nutrients like vitamins, minerals, antioxidants, flavonoids, phytochemicals, protons, bosons, up quarks, and mass. Therefore, energy. Since mass is equivalent to energy times the speed of light, squared.
Do you follow?
Call it vegan food, a healthy dessert, plant-based indulgences, or just ridiculously good food. These are the yummiest, coolest, most uncompromisingly clean non-dairy desserts in New York. Kosher? Yes. Delicious? Absolutely.
Made for everyone. Vegan people. Vegan musicians. Vegan skateboarders. Vegan hoarders. Vegan crime bosses. Vegan yogis. Vegan apologists. Flat-earthers, science deniers, vaccine-hesitant, vegans hiding from the DOJ. Poor vegans. Rich vegans. Vegans worth one hundred million dollars. Vegan construction workers. Vegan law enforcement. Vegan everything. Plant-based is so corporate and watered down.
You can have it all if you're a compassionate and cool person.
Keep it cool. Keep these on ice. Low shelf life. Refrigeration required. Served with a wooden spoon.