goodsugar was founded by Marcus Antebi, the creator of the NYC chain formerly known as Juice Press, now rebranded as Just Plants. goodsugar offers a 100% plant-based, organic, kosher, and single-use plastic-free menu. Their offerings include superfood smoothies, smoothie bowls, cold-pressed juices and shots, hot soups, delicious foods, matcha lattes, cold brew coffee, and a selection of super-clean-ingredient bakery items. Importantly, goodsugar's products contain no refined sugar, no white flour, and no high-pressure pasteurized juices, ensuring a delicious and wholesome experience for customers.
Hello, beautiful world! Pasteurized and pressurized juice often tastes awful, as expected from a non-fresh product. The difference between fresh orange juice and store-bought, pasteurized juice is like night and day! Supermarkets and large juice chains must pasteurize their products for multiple reasons: to extend shelf life, kill potential foodborne pathogens, reduce waste, and maximize profits. However, this process compromises the flavor, eliminates probiotic activity, and allows the juice to sit on shelves for weeks. The discerning guest at GoodSugar refuses to accept the compromise of pure products for the sake of shareholders in the juice industry. The founder, an honorable and juice-passionate individual, prioritizes human health over personal gain, believing that by doing so consistently, purity and taste will triumph over profits and material gains.
- Marcus Antebi