My significant breakthrough happened today as I found a moment of relief from the pressure of building up this business. It suddenly dawned on me that rather than focusing on developing consumer packaged goods, our true calling lies in frozen lunch and dinner options. And what better name than "Good Sugar" to convey our mission of providing plant-based food that nourishes the body.
The heart of our business is rooted in using only organic ingredients, free from chemicals and preservatives. Our commitment is to prepare food right, without any frying, to ensure it remains as healthy as possible.
In envisioning our retail stores, I see them as the 2024 version of Weight Watchers locations, but without the obvious emphasis on weight loss. Instead, Good Sugar stores will be a hub for people who share a passion for health and wellness, beyond just calorie counting. We want to build a community of individuals who value meditation, breathing exercises, creativity, emotional healing, and writing. They can work on their personalized programs to reach their goals, and by stepping into a Good Sugar store on 69th St., they'll feel accountable to this supportive community. Of course, we'll also have desserts, like Good Sugar chocolate, but the real focus will be on the Good Sugar meals.
Realizing that our place was in the frozen food section was a game-changer. The purchase of a blast chiller allowed us to experiment with freezing and reheating, ensuring that our food remains delicious and fresh.
The retail stores and frozen food meals will go hand in hand. The stores will act as support groups, a safe space where people don't need to explain their choices to others; they can simply prioritize their health. That's the willingness step, and it fosters accountability.
The pillars of our food movement are willingness, empowerment, following directions, and taking the necessary steps to create accountability for achieving one's goals. There's no cult leader or figurehead behind our directions; they are just guidance offered by an anonymous source. This approach is stronger and more genuine.
The first direction is for individuals to work towards eliminating processed foods to regain control over their chemistry. The next step is to gradually reduce the amount of animal protein they consume and rely more on plant-based options. We don't require them to convert to veganism or vegetarianism; just three portions of animal protein a week, alternating with leafy green salads.
To stay connected to their goals, people need to commit to daily breathing exercises, seven days a week without a break. They serve as a powerful tool for staying focused and centered. Additionally, they must engage in physical activity that challenges them, regardless of their starting point. Whether it's as simple as twitching a pinky finger or completing a triathlon, it's about the commitment to move and improve.
In summary, our Good Sugar mission revolves around providing healthy, plant-based frozen meals and creating a community centered around health and wellness. The guiding principles include eliminating processed foods, reducing animal protein intake, practicing daily breathing exercises, and engaging in physical activity to stay connected to one's goals. It's a journey of self-improvement and empowerment without the need for a charismatic leader, but rather a united effort to embrace a healthier lifestyle.