Peter, Naomi, Rachel, and I, along with our small group of investors, want to express our gratitude for your outstanding performance.
What we are doing as a small company in a bustling city like New York is truly remarkable. Consider the challenges we face as retailers. First, there are fewer people actively seeking healthy eating options. Second, many consumers perceive greater value in the junk food industry, often focusing solely on calories and satiation, rather than the quality of nutrition.
Our main obstacle is that we lack the $ means to communicate effectively and change public perception all at once. However, we find ourselves in a unique position: if there is a sudden shift in collective consciousness where people prioritize health again, we stand to benefit greatly.
What we need most is celebrity validation for our efforts. The debate over who qualifies as the "right" celebrity is ongoing. Some argue for social media influencers, while others point to television and movie stars, political figures, or sports icons. Ultimately, anyone with influence is valuable to us, especially those who can reach the people closest to our target audience.
We aim to engage with residents of the Upper West Side and Upper East Side first, then extend our reach to those living in the surrounding areas, like Midtown. In fact, anyone who lives in New York, commutes, and appreciates our offerings should know we exist, but currently, they don’t. Our business will transform dramatically once they do.
Opening a second store would significantly enhance our presence. When people see one location expand to two, it changes their perception of our brand dramatically. This expansion lends credibility to our concept, which is crucial because consumers need to trust us. They must believe that we handle our produce properly and that we provide real value for their dollar.
A major achievement for us was creating a detailed business model before signing a lease. This included our menu, equipment, food prep, and more. Thanks to Peter, Naomi, and myself, the model proved successful.
We measure success by our sales and profits, which sustain the business independently, and by our growing word-of-mouth due to our exceptional products. Our inviting space on the Upper East Side features great branding and staff.
Importantly, we’re the first in the light casual grab-and-go sector to eliminate all single-use plastics—an accomplishment that deserves recognition.
As we move into this next phase of expansion, let’s keep our two primary goals at the forefront: producing a fair and abundant amount of juice while thoroughly enjoying the journey. Thank you for your energy and trust.