There isn’t one single challenge that defines running a health-focused food and beverage business—it’s a relentless cycle of demanding tasks that require daily attention. Unlike other retail industries, where mistakes can be absorbed, the food business has razor-thin margins. Carelessness isn’t an option; even small errors can cut into profits.
The most difficult part of running a restaurant that serves clean, healthy food is upholding A+ standards every single day, minute by minute. It’s like captaining a fishing boat in rough waters—you have to monitor every moving part, ensure the safety of your team, and stay focused on the goal. For us, that goal isn’t just reeling in fish; it’s having a successful day, meeting sales targets, and minimizing problems.
The toughest challenge? Showing up every day and tackling an endless checklist to keep operations running smoothly. Stamina is everything. You can’t afford to burn out; maintaining energy and a positive attitude, even through the inevitable storms, is critical. The beverage industry is not for the faint of heart—it’s a demanding, messy, and often unforgiving way to make a living.
The secret to longevity in this business is finding moments of relaxation within the effort. Staying calm, positive, and adaptable isn’t just helpful—it’s essential. That, along with the hundreds of other challenges, makes this work as rewarding as it is tough.