A few years before I opened goodsugar, Naomi Morales was managing Juice Press #11, our top-grossing store at the time, with unmatched success—leading in sales, profitability, and staff retention. My former business partner asked me to analyze what made her store so exceptional, and I quickly realized it was her leadership: she built personal connections with her team, greeted every customer by name, infused warmth into the space with incense and tarot readings, and genuinely cared for her staff’s well-being. When I suggested implementing her methods across other stores, my partner laughed, but Naomi’s magic was undeniable. After she stepped away from the food and beverage industry, I persistently reached out to convince her to return, and goodsugar thrives today because of her dedication, skill, and unparalleled management—if any corporate giant ever steals her away, they better be prepared to pay eight figures.
1 comment
Amazing writing of Naomi, Marcus. This is the surface of who Naomi is. The amount of knowledge and commitment she brings with her passion towards work and to people she is around is undeniably extraordinary. She is a treasure!